Our Story

Impress Bridal, where brides say yes!

Impress Bridal is conveniently located in Newton, IA, on the town square. We are just a short drive east of Des Moines, on Interstate 80. You will love our small town feel with a big city selection.

We offer excellent service paired with an excellent selection of bridal gowns and formal wear for your wedding. Impress Bridal has hand selected a collection of wedding gowns for your prefect wedding. With designers such as Casablanca, Allure and several exclusive lines, you will see why so many brides make the short drive to Newton every day.

Impress Bridal is a true full service salon. What is a full service salon?? A salon that offers all types of wedding attire and provides alterations. Also, Impress Bridal offers even more with our travel agency. We can even help you plan your honeymoon! Whatever you’re looking for, Impress Bridal is your local shop that is here to serve you!!